Direct Access to Money Online
There are many lenders offering 1 hour payday loans in the lending industry to stir up the lending market which has taken a slide due to the ailing economy. Loan lenders who want to keep afloat in their business need to resort to innovative and exciting loan deals that will attract the consumers' attention to take up a payday loan whether they want one or not. 1 hour payday loans are very attractive to working consumers sitting on the fence concerning loans some consumers may be open to a loan deal but get put off with the long wait for the cash to come through. The long wait is too long to service their immediate financial need. Hence, they may resort to other means or resources for the needed funds. But with a 1 hour payday loan, consumers need not wait very long they can get their loan cash in an hour after their loan application.